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Believers of all ages can send letters and deliver wishes to children with critical illnesses.

For every letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million.

NEW YORK – Nov. 4, 2019 Macy’s beloved Believe letter-writing campaign, benefitting Make-A-Wish®, returns for the 12th consecutive holiday season giving the gift of joy to children with critical illnesses. From now through Dec. 24, 2019, Macy’s is asking customers of all ages to write letters to Santa and drop them off in stores in Macy’s red Believe Mailbox or submit them online at For each letter sent, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help children’s life-changing wishes across America come true.

The wishes granted through Macy’s Believe campaign can help Make-A-Wish children battling critical illnesses build the hope and strength need to fight harder and see the impossible become possible. There are thousands of wishes currently waiting to be granted including the wishes of these five Make-A-Wish children who are the faces of this year’s Macy’s Believe campaign.

  • 4-year-old Brantley, congenital heart disease, wishes “to go to Colorado and build a snowman”
  • 13-year-old Julia, cancer, wishes “to go to Ghana to visit extended family”
  • 18-year-old Priscilla, heart condition, wishes “to go to Italy where the violin was made”
  • 4-year-old Alan, brain cancer, wishes “to be a submarine driver”
  • 14-year-old Bettirose, leukemia, wishes “to be a writer and write my own book”

“Macy’s Believe campaign seeks to capture the joy and generosity of the holiday season by asking the community to come together to help grant wishes,” said Sam Di Scipio, Macy’s senior director of corporate communications, giving and volunteerism. “We are proud of the passion that our colleagues bring to the campaign and grateful to our customers nationwide for turning this program into a holiday tradition and continuously benefitting thousands of children each year through Make-A-Wish.” 

“We are immensely grateful for the 16-year Macy’s partnership and its impact, from the dollars raised to the community rallying each holiday season to transform the lives of children,” said Richard K. Davis, president and CEO of Make-A-Wish America. “Together, we are getting closer to granting the wish of every eligible child, so that each child battling a critical illness can get a piece of their childhood back.”

Since 2003, Macy’s has donated more than $122 million to Make-A-Wish, including more than $19 million through the annual Believe campaign, helping grant more than 14,500 wishes and impact more than 2.9 million people, including wish kids and their families, volunteers, community groups, medical professionals and more. In addition to mailing your letter to Santa, find writing guides, local wish stories and more at Join the conversation on social by tagging #MacysBelieve.

Make-A-Wish Kid Hank’s Wish

Earlier this year, in partnership with Make-A-Wish, Macy’s was able to help fulfil the wish of 18-year-old Hank from Idaho Falls who wished “to be a model and have his photos used in an ad”. Hank was flown out to New York, where he joined the Macy’s creative team for a two-day photoshoot of Macy’s official Holiday Campaign. Hank was styled by Macy’s fashion team and learned how to pose and model prior to being photographed with some of the top talent in the industry. Hank will make his professional modeling debut in Macy’s Holiday Campaign, which will be published the second week of November. 

Macy’s Santa Girl Social Media Challenge

On December 1, actress and Macy’s Santa Girl holiday campaign star Brooklynn Prince will kick off a social media challenge on @macys Twitter and Instagram, calling for everyone to write a letter to Santa at Macy’s to help Make-A-Wish! In a fun video post, Brooklynn will show how easy it is to write a letter to Santa online or in store at Macy’s. She’ll challenge every person to write their letter to Santa and then share the spirit of giving by posting and tagging their friends to do the same. 

Wish Wednesdays

Each Wednesday, from November 6 through December 11 (excluding Wednesday, November 27), select Macy’s locations throughout the country will celebrate the wish of a local Make-A-Wish kid through dedicated Wish Wednesdays.

Wednesday, Nov. 6*

  • Macy’s Riverchase Galleria (Birmingham, AL) – 12-year-old Chloe, end-stage kidney disease, wishes “to go to Hawaii”
  • Macy’s Destiny (Syracuse, NY) – 6-year-old Jackson, leukemia, wishes “to go to Hawaii”
  • Macy’s Tacoma (Tacoma, WA) – 11-year-old Haley, nervous system disorder, wishes “to be a zookeeper at the San Diego Zoo”

Wednesday, Nov. 13*

  • Macy’s Millcreek (Erie, PA) – 17-year-old Blake, gastrointestinal disorder, wishes “to go to Hawaii”
  • Macy’s South Park (Charlotte, NC) – 10-year-old Glenda, lymphoma,  wishes “to have a room makeover”
  • Macy’s Ala Moana (Wahiawa, HI) – 17-year-old Jamea, lymphoma, wishes “to go to New York to see Hamilton”
  • Macy’s Idaho Falls (Idaho Falls, ID) – 18-year-old Hank, brain tumor, wishes “to be a model and have my photos used in an ad”

Wednesday, Nov. 20*

  • Macy’s Southdale Mall (Eden Prairie, MN) – 3-year-old Nora, liver transplant, wishes “to have a playroom”
  • Macy’s Savannah (Savannah, GA) – 13-year-old Lily, cancer, wishes “to go to the beaches of Turks and Caicos”
  • Macy’s Danbury Fair (Danbury, CT) – 16-year-old Alexandra, leukemia, wishes “to go to Sydney, Australia”
  • Macy’s Meadowwood Mall (Reno, CA) – 5-year-old Elizabeth, leukemia, wishes “to design a dress”

Wednesday, Dec. 4*

  • Macy’s Fox River (Appleton, WI) – 6-year-old Benjamin, leukemia, wishes “to have a Christmas light show at his home”
  • Macy’s Aventura (Miami, FL) – 17-year-old Adrian, lymphoma, wishes “to go to Rome”
  • Tyson’s Corner Center (Baltimore, MD) – 7-year-old Olivia, leukemia, wishes “to go to the Penguin Parade on Phillips Island, Australia”
  • Macy’s UTC (San Diego, CA) – 10-year-old Julia, cancer, wishes “to go to Scotland to see castles, rolling hills and the Loch Ness Monster”
  • Macy’s Pleasanton Stoneridge (Pleasanton, CA) – 4-year-old Nova, leukemia, wishes “to have a puppy”

Wednesday, Dec. 11*

  • Dallas, TX and Denver, CO – 4-year-old Brantley, congenital heart disease, wishes “to go to Colorado and build a snowman”
  • Macy’s State Street (Chicago, IL) – 9-year-old Alondra, congenital heart disease, wishes “to have a room makeover”
  • Macy’s Plaza Las Americas (Ponce, PR) – 13-year-old Bryan, autoimmune disorder, wishes “to go on a shopping spree”
  • Macy’s Downtown Boston (Boston, MA) – 15-year-old Emily, cystic fibrosis, wishes “to go to Hawaii”

*Wish Wednesday wishes subject to change.


About Macy’s

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

About Make-A-Wish®

Make-A-Wish® creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in more than 50 countries worldwide. Together, generous donors, supporters, staff and nearly 40,000 volunteers across the U.S., grant a wish every 34 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 315,000 wishes to children in the U.S. and its territories; more than 15,600 in 2018 alone. For more information about Make-A-Wish America, visit